Shoutz is an award-winning gaming, marketing and technology company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. The $300 billion global lottery industry is being disrupted by the same forces that have impacted so many other forms of entertainment – mobile and digital technologies. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile.
Shoutz is a member of the World Lottery Association, a global authority on the lottery business, formed to uphold the highest ethical principles and standards of corporate responsibility of its members.
About the Lottery Industry
On a global level, the lottery industry generates over $275 billion in annual sales. To put this sales number in perspective, with Hollywood at its epicenter, global filmed entertainment revenues total just over $100 billion in annual sales.
During 2015, North America’s 120 million lottery players, generated $77.5 billion in sales, ranking third among the world’s six regions:
57% of US adults purchased a lottery ticket in the past 12 months
58% of players have attended college
43% of players earn over $75,000 in income and spend roughly 3x as much on lotteries as other players
Each year over $800 million in lottery prizes go unclaimed
Lotteries contribute over $20 billion a year to good causes, such as education, senior programs, veterans programs, parks and other worthy causes…looked at slightly differently, for every dollar spent on a lottery ticket, $.63 is paid out in prizes and $.27 to good causes
The odds of being struck by lightning are better than the odds of winning a lottery…not quite! Between 2013 and 2015, 82 Powerball and Mega Millions jackpots were won and an additional 1,300 people won $1,000,000 or more playing lotteries…113 people were struck by lightning