Averaging over 20,000 entries per day, the national online sweepstakes and instant-win game has high repeat player appeal and engages millennials
February 14, 2017
OVERLAND PARK, Kansas (February 14, 2017). Shoutz, Inc. today announced Powercode surpassed 10 million entries into its online sweepstakes and instant-win game promotion. Launched in October 2015, Powercode is jointly offered by Shoutz and the Multi-State Lottery Association (“MUSL”) and has produced nine promotions.
“Powercode is designed to increase engagement between Powerball players and the national Powerball® brand,” said Jim Mueller, CEO Shoutz. “In addition to achieving an impressive 10 million entries, Powercode has generated over 45 million instant win game plays, boasts a 65% returning player rate and millennial players index 50% higher than traditional Powerball players, which is not surprising since 75% of players participate via a mobile device.”
Powerball players access the Powercode promotion through Powerball.com, Lotteryhub.com and Shoutz’s LotteryHUB mobile app, an official Powerball app. Each platform includes a link to Powercode’s dedicated HTML web page, which uses Shoutz’s proprietary customer engagement and loyalty rewards software.
“Powercode provides Powerball the opportunity to grow its player base by appealing to a broader age demographic and helps maintain player engagement with the Powerball brand for a longer period of time,” said Terry Presta, MUSL Powerball Marketing Committee Chairman and Executive Director of the Kansas Lottery.
The current Powercode promotion runs through April 5 and offers players the opportunity to win digital gift cards from national providers and a grand prize of $10,000 in Powerball tickets. Players must be 18 or older to win. No purchase required to participate; promotion may not be available in some jurisdictions.
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. With offices in Overland Park, Kansas, Shoutz is a member of the World Lottery Association. For more information, visit www.shoutz.com.
Powercode is a web and mobile-based promotional campaign designed to increase engagement of Powerball players by rewarding loyalty through digital gameplay; Players can win prizes through online sweepstakes and instant-win games. Players who enter the correct Powerball number (the red ball number drawn in each Powerball drawing) during the promotion, are eligible to play an Instant Win game for a chance to win gift cards from national retailers; Players are also automatically entered into sweepstakes for a chance to win a series of grand prizes. Powercode is jointly offered by Shoutz, Inc. and the Multi-State Lottery Association, a non-profit, government-benefit association owned and operated by its 33 member lotteries to facilitate the operation of Powerball®