Powercode and LotteryHUB enjoy 3-day record-breaking use by lottery players
January 11, 2016
AUSTIN, Texas (January 11, 2016). With the Powerball jackpot now totaling an historic $1.3 billion, players are increasingly seeking to continue their engagement with the Powerball brand through playing Powercode and downloading Shoutz’s award winning LotteryHUB mobile app.
Launched in October 2015, Powercode players who enter the correct Powerball number (the red ball number drawn in each Powerball drawing) during the promotion, will be eligible to play an instant win game for a chance to win gift cards from national retailers. Players are also automatically entered into sweepstakes for a chance to win a series of grand prizes.
During this past weekend (Jan. 8 -10), players flocked to Powercode and enjoyed over 1.2 million instant win game plays. For the three day period, Powercode sustained an average of 300 game plays per minute per day.
Additionally, LotteryHUB, which debuted in May 2013, was installed by 200,000 avid lottery players and generated just under 1.0 million user sessions. LotteryHUB has twice been named the Best Mobile App by the American Gaming Association (AGA) and won AGA Awards in the Best Direct Digital Marketing and Best Mobile Marketing categories. LotteryHUB is an official app of both Powerball and Mega Millions®, and has become the lottery player’s “go-to” source for winning numbers, information and lottery-related news.
“Lottery products like Powercode and LotteryHUB keep lottery customers coming back, which will help the lotteries selling Powerball continue to generate revenue for the good causes they support across the country,” said Shoutz CEO, Jim Mueller.
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. With offices in Austin, Texas and Leawood, Kansas, Shoutz is a member of the World Lottery Association. For more information visit www.shoutz.com.
Shoutz, Inc. and the Multi-State Lottery Association (“MUSL”) have joined to offer Powerball® players the opportunity to play Powercode for chances to win a variety of exciting prizes from well-known national sponsors. Powercode is a web and mobile-based promotional campaign designed to increase engagement with players by rewarding loyalty through digital gameplay. Players can win prizes through online sweepstakes and instant-win games. Powerball players access the Powercode promotion through Powerball.com, Lotteryhub.com and Shoutz’s LotteryHUB mobile app, an official Powerball app. Each platform includes a link to Powercode’s dedicated HTML web page, which uses Shoutz’s proprietary customer engagement and loyalty rewards software. Players must be 18 or older. For more information visit www.powercode.grandrewards.com.
LotteryHUB is an official mobile application of Powerball® and Mega Millions®. It offers a convenient, engaging and rewarding mobile experience for lottery players and includes video and news content, jackpot and drawing information, and a loyalty rewards program. Players can also use the app to save their tickets, either by entering numbers manually or scanning tickets with a smartphone camera. LotteryHUB has twice been named the Best Mobile App by the American Gaming Association (AGA) and has won AGA Awards in the Best Direct Digital Marketing and Best Mobile Marketing categories. LotteryHUB is available to download for free on the Apple iTunes and Google Play app stores. For more information visit www.lotteryhub.com.