Joint effort designed to help North American lotteries increase points of sale and profits from ticket sales
October 13, 2015
AUSTIN, Texas and ODIHAM, United Kingdom (October 13, 2015). Shoutz Inc., and Abacus Solutions International today announced a partnership to increase lottery points-of-sale and create new promotional opportunities, with the goal of significantly and inexpensively increasing clients’ profits from lottery ticket sales.
Abacus is a United Kingdom-based technology provider for lotteries. The company’s electronic point of sale platform, Fusion™, empowers multi-lane retailers like grocery stores, drug stores and big box retailers to sell lottery tickets from existing cash registers, without modification. This secure system simplifies management while opening access to considerably more customer traffic than found in traditional lottery retail environments.
Shoutz’s Front Flip™ mobile application and proprietary lottery incentive programs help drive customers through retail front doors, then turn them into loyal players. Shoutz will integrate Front Flip’s instant-win and “gifting” functionalities with Abacus’ Fusion platform to help promote lottery games and consumer brands, and to build customer loyalty.
Players purchasing tickets through Abacus’ system will see QR codes printed on their tickets, which they can scan using Front Flip to enter mobile-based promotions. These promotions will let lotteries reward ticket purchase behavior, promote new games and encourage brand loyalty. Additionally, Front Flip rewards integrated with promotions sponsored by consumer brands will encourage sales and generate incremental traffic for lottery retailers.
“Lottery retailers using this system will be where bricks meet clicks,” said Abacus CEO Simon Butler. “Abacus systems make better use of existing infrastructure to significantly increase points-of-sale at little cost. Coupled with their mobile app and the actionable data Shoutz collects, these systems will help our shared clients market smarter and sell more.”
“Shoutz is committed to adding value to customer experiences, and in this case retailers, lottery players and lotteries win,” said Shoutz COO Frank Rash.
“Together, Shoutz and Abacus have the ability to double the number of retail points-of-sale for lotteries. Our systems make lottery play easier and more fun, and by incorporating promotional strategies developed with other consumer brands, reward players and generate incremental sales for both lotteries and retailers,” Rash said.
Front Flip was named 2015 Best Marketing App by the American Business Association. Front Flip has been used to promote sales and build loyalty for consumer brands like McDonald’s, Bud Light, KFC and more.
Abacus’ Fusion system is currently used by Dutch lottery operator De Lotto to seamlessly introduce lottery games to multiple parts of the shopping experience. Abacus also simplifies retail transactions for large multi-lane and smaller retailers using their Fusion Platform.
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. With offices in Austin, Texas and Leawood, Kansas, Shoutz is a member of the World Lottery Association. For more information visit www.shoutz.com.
About Front Flip
Front Flip is a customer engagement platform that combines loyalty, marketing, feedback and social engagement into one mobile solution. Front Flip helps businesses personally connect with loyal customers through a custom rewards system, along with real-time customer feedback. Front Flip’s command center provides businesses with an effective marketing tool, used to generate customized campaigns for specific customer segments. Front Flip uses innovative technology that is easy to use for any type of business and provides the tools necessary to drive interaction for short-term promotions or long-term engagement. Based in Leawood, Kansas, Front Flip’s services can be used with major brands at the franchise, co-op, agency and corporate levels. Front Flip is a subsidiary of Shoutz, Inc. For more information visit www.frontflip.com.
Abacus Solutions International is a software based Technology Company specializing in solutions for the lottery industry. Their Fusion Platform ® is a versatile transaction gateway enabling retailers and lotteries to connect to sell lottery products using the existing retailer hardware and infrastructures, eliminating the need for lotteries to invest in dedicated hardware and connectivity. Abacus provides a Fully Managed Service and will work with all the existing suppliers. Abacus is based in both the United Kingdom and The Netherlands and is an associate member of both the World Lottery Association and NASPL. For more information visit www.abacus-bv.com.