54th Street Grill and Bar sees High Redemption Rate on Instant Rewards Offerings
AUSTIN, Texas (July 29, 2015). Shoutz, Inc. today announced 54th Street Grill and Bar as the first client to surpass 1 million scans on their Front Flip mobile loyalty rewards application, with a total of 1,008,403 scans.
54th Street Grill and Bar uses Front Flip’s mobile platform to reward existing customers, encourage repeat visits and maximize customer awareness. Front Flip’s mobile scratch-off feature allows 54th Street Grill and Bar to create a fun and valuable experience for its customers with unique QR codes that can be scanned at any location for chances to win instant rewards.
Since first implementing loyalty programs on Front Flip, 54th Street Grill and Bar has seen an average of 4.35 offer scans per customer, and customers redeem an impressive 54.8 percent of rewards won. With an average 170 percent year-over-year increase in subscribers, 54th Street Grill and Bar expects continued success and growth of their mobile customer base, which already boasts nearly a quarter of a million subscribers.
“When it comes to marketing your business, it’s easy to spend a lot of dollars without knowing the exact return on your investment. With Front Flip, you can see that it’s working,” said Kelly Reid, Marketing Director for 54th Street Grill and Bar. “We’ve got big growth plans, and Front Flip is an important part of those plans.”
Since first launching at one Kansas City location, 54th Street Grill and Bar has expanded their Front Flip program to include 24 locations across Missouri and Texas. Front Flip’s back end command center lets clients manage loyalty programs across any number of locations from one client dashboard, making it easy for 54th Street Grill and Bar to monitor campaign performance and continually optimize their promotional strategies.
“Front Flip’s unique combination of loyalty, marketing, feedback and social engagement tools helps our clients meet and exceed their sales and marketing goals,” said Chris Horsefield, Chief Technology Officer for Shoutz. “"Reaching this milestone shows that 54th Street Grill and Bar’s progressive approach to mobile marketing can be a model for success for businesses that want to market smarter and sell more.”
Shoutz, Inc. is an award-winning gaming, marketing and technology company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. Shoutz’s award winning mobile application, LotteryHUB™, is the official application of Powerball and Mega Millions. With offices in Austin, Texas and Leawood, Kansas, Shoutz is a member of the World Lottery Association. For more information visit www.shoutz.com.
About Front Flip
Front Flip is a customer engagement platform that combines loyalty, marketing, feedback and social engagement into one mobile solution. Front Flip helps businesses personally connect with loyal customers through a custom rewards system, along with real-time customer feedback. Front Flip’s command center provides businesses with an effective marketing tool, used to generate customized campaigns for specific customer segments. Front Flip uses innovative technology that is easy to use for any type of business and provides the tools necessary to drive interaction for short-term promotions or long-term engagement. Based in Leawood, Kansas, Front Flip’s services can be used with major brands at the franchise, co-op, agency and corporate levels. Front Flip is a subsidiary of Shoutz, Inc.
About 54TH Street Grill and Bar
54th Street is a restaurant chain founded in Kansas City, MO by Thomas E. Norsworthy. The owner envisioned a place that would appeal to both the dining and the bar customer within the same facility but also offered the kind of quality food and drinks that exceed national chain competitors. The result is an eclectic, retro style atmosphere that accommodates both a lively bar crowd and consistently crowded dining room, translating into a great experience for all types of patrons. The majority of the food is made from scratch daily. Despite its upscale architecture and “Made from Scratch Cooking,” 54th Street maintains its casual dining prices. Some even refer to the concept as “Casual Dining Done Right!”