New management eyeing opportunities in multiple industries; will offer SDK for large brands
AUSTIN, Texas (August 6, 2015). Shoutz, Inc. has appointed Trey Holder the new CEO of subsidiary Front Flip. Front Flip currently offers customer engagement and loyalty solutions for quick service restaurants and other businesses in the foodservice and hospitality industries.
Holder, former CEO of Mercury Retail Group and co-founder of marketing technology consulting firms Access Point Xchange and Reachobile, expects to considerably expand Front Flip’s reach over the next three years.
“We will maintain our base in quick-service restaurants and casual dining, and expect this foundation to continue to grow,” Holder said. “However, we’ve identified a number of industries from automotive to retail that can utilize our platform, and are excited to march our value proposition into new markets.”
Front Flip uses gamified mobile coupon programs, targeted “gift” campaigns, direct feedback and social sharing tools to help businesses enhance customer experiences and build out their customer cloud. Businesses using Front Flip have been able to increase visit frequency and average ticket size, promote new products, and encourage word-of-mouth marketing through social media.
“Many brands have dedicated applications, but don’t have customer retention and loyalty programs that combine the mobile and in-store experience,” Holder said. “By offering white label and SDK solutions, we can help large brands market smarter with our gamified loyalty program, social sharing and actionable database.”
Holder will be assisted by Chief Strategy Officer Steve Gertz, co-founder of Reachobile, Chief Revenue Officer Steve Blair, who boasts 25 years experience leading high-performance sales and marketing teams, and consulting partner Frank Tsamoutales.
“This is a team with a great history of implementing successful growth strategies in many different industries,” said Shoutz CEO Jim Mueller. “We look forward to watching Trey and his team build on Front Flip’s recent success, and to see how this powerful technology will benefit businesses and their customers in new markets.”
Shoutz acquired Front Flip in December 2014 and helped expand the company’s client list into multiple new territories in the U.S. and internationally.
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. Shoutz’s award-winning mobile application, LotteryHUB™, is the official application of Powerball and Mega Millions. With offices in Austin, Texas and Leawood, Kansas, Shoutz is a member of the World Lottery Association. For more information visit www.shoutz.com.
About Front Flip
Front Flip is a customer engagement platform that combines loyalty, marketing, feedback and social engagement into one mobile solution. Front Flip helps businesses personally connect with loyal customers through a custom rewards system, along with real-time customer feedback. Front Flip’s command center provides businesses with an effective marketing tool, used to generate customized campaigns for specific customer segments. Front Flip uses innovative technology that is easy to use for any type of business and provides the tools necessary to drive interaction for short-term promotions or long-term engagement. Based in Leawood, Kansas, Front Flip’s services can be used with major brands at the franchise, co-op, agency and corporate levels. Front Flip is a subsidiary of Shoutz, Inc.