LotteryHUB™ named Best Brand App
AUSTIN, Texas (May 14, 2015). Shoutz won a 2015 Hubbies award on Tuesday. LotteryHUB, an official mobile app of Powerball and Mega Millions, was named this year’s Best Brand App.
The Hubbies, awarded each year by Haymarket Media Group subsidiary The Hub, celebrate breakthrough digital campaigns and the platforms that enable them, and honor work that “sets the standard for what brands and marketing platforms can achieve.”
This year’s entries were judged on their level of innovation, consumer engagement, business impact and use of digital analytics. LotteryHUB was named the Best Brand App winner out of a group of mobile apps including Audi USA’s A3 app, the Dallas-Fort Worth Airport App, and Sylvan Learning’s SylvanPlay Mobile Games Network.
LotteryHUB was recognized for its ability to generate brand awareness and ongoing engagement, drive app downloads, and encourage customer loyalty.
Shoutz’s entry showed how the app accomplishes those goals by streaming live Powerball and Mega Millions drawings, serving custom video content and providing lottery players with ticket-tracking tools to make play more convenient.
The entry also detailed a six-month messaging campaign, which launched after the introduction of a message preference center that allowed players to opt-in for new, more detailed messaging.
During that six-month time frame, message subscription increased about 25 percent each month; emails from LotteryHUB boasted a 56 percent overall open rate, with a 31 percent click-through rate; and push notifications were opened about 36 percent of the time.
Shoutz’s Front Flip app was also a finalist in this year’s Hubbies Awards, nominated as one of the Most Innovative Mobile Marketing Platforms. Front Flip combines the fun of mobile gaming with powerful re-engagement strategies to encourage brand loyalty and drive sales.
“LotteryHUB has become the lottery player’s ‘go-to’ source for winning numbers, information and news,” said Shoutz Vice President of Marketing, Jamie Smith. “We are honored that our digital and social marketing efforts for Powerball and Mega Millions have been recognized by the Hub.”
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. With offices in Austin, Texas and Leawood, Kansas, Shoutz is a member of the World Lottery Association. For more information visit www.shoutz.com.
LotteryHUB is an official mobile application of Powerball and Mega Millions. It offers a convenient, engaging and rewarding mobile experience for lottery players and includes video and news content, jackpot and drawing information, and a loyalty rewards program. Players can also use the app to save their tickets, either by entering numbers manually or scanning tickets with a smartphone camera. LotteryHUB has twice been named the Best Mobile App by the American Gaming Association (AGA) and has won AGA Awards in the Best Direct Digital Marketing and Best Mobile Marketing categories. LotteryHUB is available to download for free on the Apple iTunes and Google Play app stores.