Shoutz, Inc. won two American Gaming Association Communications Awards during the 2014 Global Gaming Expo, the gaming-entertainment industry’s largest trade show
October 1, 2014
LAS VEGAS, Nevada (October 1, 2014). Each year, the AGA “recognizes outstanding advertising, public relations, marketing and financial and corporate communications in the gaming-entertainment industry,” with their Communications Awards.
Shoutz’s mobile application, LotteryHUB, is an official app of Powerball and Mega Millions. Shoutz’s marketing through the LotteryHUB app earned them first prizes in the Best Mobile Marketing and Best Direct Digital Marketing categories in this year’s Communications Awards.
This is the second year in a row that Shoutz has won the top prize in the Best Mobile Marketing category. In 2013, their winning entry demonstrated the highly successful launch of LotteryHUB.
“It’s such an honor to win not one, but two Voice Awards this year,” said Shoutz Director of Marketing Jamie Smith. ”To be named the Best Mobile Marketers in the industry is very exciting, and we’re happy to be recognized for our direct messaging campaigns, which we’ve worked hard to get right.”
Shoutz’s 2014 submissions showed how LotteryHUB leverages digital and mobile technology to provide engaging content and convenient tools for lottery players. They also demonstrated the ways in which LotteryHUB’s messaging campaigns keep players closer than ever before to their favorite games.
Push notifications remind players to buy tickets, notify them of live drawings, and alert them to any potential winnings. Email messaging also alerts players to potential winnings, but also acts as a content distribution platform that delivers additional engaging content directly to players inboxes.
Shoutz also showed how their engagement platform and LotteryHUB messaging campaigns have helped generate revenue for their lottery partners in the U.S.
“We entered the lottery industry with the knowledge that we were doing something unprecedented. Winning Best Mobile Marketing two years in a row speaks to the strength of our products, and to our ability to move the lottery industry forward,” said Shoutz CEO Jim Mueller.
“We’re very proud of our unique ability to keep players informed, engaged and entertained with our opt-in messaging campaigns,” Mueller said. “We knew LotteryHUB users loved our messaging, and winning Best Direct Digital Marketing tells us that our peers in the industry have recognized the power of great mobile engagement, too.”
This year’s submission for the Best Mobile Marketing category was titled “The Lottery Industry’s Mobile Marketer: LotteryHUB.” Shoutz’s Best Direct Digital Marketing submission was titled “LotteryHUB: The Mobile Billboard and Every Lottery Player’s Teammate.”
Shoutz, Inc is an award-winning marketing and technology company based in Austin, Texas. Established in 2011 as a mobile pioneer in video engagement, Shoutz has quickly become the leading mobile marketing provider in the lottery sector. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. Shoutz uses their mobile engagement and gaming platforms to create more convenient, engaging and rewarding experiences for lottery players. With their innovative technology, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities.
About the LotteryHUB App
LotteryHUB launched in March 2013 with Powerball LotteryHUB (4.2) is the official app of Powerball and Mega Millions. This app includes live drawings of the national games, ticket tracking of player’s numbers, news and information on the two national games. LotteryHUB provides enhanced notifications and alerts to provide lottery players with immediate and up-to-date information on Powerball and Mega Millions.