Shoutz™ Accepted as Associate Member of World Lottery Association

Shoutz joins an elite list of global companies recognized for high standards of social responsibility, responsible gaming, security and risk management

AUSTIN, Texas (November 3, 2014). Shoutz, Inc., an Austin-based, award-winning marketing, technology and gaming company, announced today that it has been accepted by The World Lottery Association (“WLA”) as an associate member.

Based in Basel, Switzerland, the WLA is recognized as the global authority on the lottery business.  The WLA upholds the highest ethical principles and supports its members in their efforts to positively impact their communities.

Shoutz’s international digital marketing portfolio includes mobile, gaming and “second chance” loyalty platforms, which help brands in the lottery industry engage with players, measure marketing efforts, and generate revenue. 

In the U.S., Shoutz has partnered with the Multi-state Lottery Association to bring Powerball and Mega Millions together in the company’s award-winning mobile application and engagement platform, LotteryHUB.  Shoutz also provides no-cost solutions for several individual state lotteries, implementing the LotteryHUB platform with the full support of third-party advertisers.

In a recommendation to the WLA, Kentucky Lottery President and CEO Arthur Gleason said “[Shoutz] is a professional, capable and reputable entity, and associate membership would be both beneficial to them and the WLA.”

Texas Lottery Executive Director Gary Grief also expressed support for Shoutz acceptance.  “Shoutz’s ethical, reliable and positive talent would bring significant value to the World Lottery Association,” he said, adding that Shoutz was “extremely focused” on supporting U.S. lotteries in their mission to raise funds for good causes.

Shoutz CEO Jim Mueller said “We’re proud to have our dedication to our partners recognized with acceptance as an associate member of the World Lottery Association, and look forward to providing our services and solutions to other WLA members.”

About Shoutz

Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. The company is headquartered in Austin, Texas. For more information visit